Power your website with a CMS that is integrated with your commerce storefront

Power your website with a CMS that is integrated with your commerce storefront

Power your website with a CMS that is integrated with your commerce storefront

CxC’s rich toolset enables you to personalize content specific to certain scenarios or personas driving an engaging customer experience. Developers build using flexible page configurations, templates, segments, and content items. Merchandisers easily edit and create pages on their own. Customers get a personalized, secure experience.

Enhanced content experience with content designer and pre-built templates that reduces IT dependency.

Challenges Faced by Content Designers

Companies going through digital transformation, intend to re-platform or redesign their current commerce experience, need to be much more agile in their digital initiatives. Most traditional CMS platforms are not equipped to keep up the pace and will not scale much in the long run. Our customers’ content is no longer siloed and should be much more application-aware that can be reused more strategically for creating more on-brand experiences.

Diverse Buying Channels

New generation consumers are choosing multiple channels and social platforms to shop.

Digitally Appealing Content

Retailers are in need to provide engaging and real-time product information like videos, reviews, product comparisons, etc.

Outdated CMS Platforms

Old CMS platforms are not equipped to keep up with the fast-paced digital transformation required for re-platform or redesign.

Personalized
Content

Customers are now used to customized content experience. Delivering it on time without operational overhead is difficult.

Content xperience Center (CxC) is the Solution Addressing your Challenges

CxC is an intuitive content management system that provides all the tools for content modeling, page building and can expose everything via API. It empowers business teams to effortlessly deliver engaging content and digital experiences as a service using pre-built page templates and components. This reduces their reliance on IT for day-to-day changes while increasing their productivity managing digital experiences.

CxC provides business users the ability to migrate, redesign, and customize the site without re-implementing the whole CMS and compromising performance.

Page Configurations

Page Configurations

Page Configurations

CxC provides flexible pre-built page templates and components that are easy to add and configure to meet your content needs.

  • Page configurations
  • Breadcrumbs
  • Canonical URLs
  • Metadata

Templates

Templates

CxC enables you to create and manage predefined templates and segments that help you achieve a consistent appearance across the site.

  • Header Segment
  • Left Segment
  • Middle Segment
  • Right Segment
  • Footer Segment
Templates
Content Items

Content Items

Content Items

CxC provides rich toolsets to configure new content items that drive customer experiences and achieve personalization across channels.

  • Banner
  • Product Spotlight
  • Paragraph
  • HTML Fragment
  • Product References

Segments

Segments

CxC enables you to manage segments, characteristics, and target groups.

  • Logged in customer
  • Anonymous Shopper
  • Audience Type
Segments

READY TO VIEW DEMO OF CxC

See how ARC can modernize your digital commerce experience.
Talk to our expert and let us help you build your store.