The Rules-Based Personalization Trap Most enterprise personalization systems operate like sophisticated if-then machines: If customer segment = premium AND product category = electronics, THEN show premium electronics banner. This approach worked in 2015. In 2025, it’s a competitive liability. The … Read More
reactive commerce
Promotion Complexity and Technical Debt: Calculating the True Cost of Legacy Promotions Engines
The Hidden Economics of Promotional Technical Debt Legacy tech upgrades cost the average business nearly $3M last year, but promotional system technical debt carries particularly insidious costs because it directly impacts revenue generation while remaining largely invisible to financial reporting. … Read More
API Contracts as Business Agreements: Building a Technical Governance Framework for Composable Commerce
The API Contract Evolution Traditional API documentation describes what an API does. API contracts define how business relationships are enforced through technical interfaces. This distinction transforms APIs from technical utilities into enforceable business agreements. API contracts are formal agreements that … Read More
The Hidden Cost of Search Latency: Why Milliseconds Cost Millions
Have you ever wondered how much a millisecond is worth? For eCommerce giants like Amazon, Walmart, and Alibaba, it’s worth millions. Every fraction of a second delay in your website’s search response can quietly erode revenue, reduce customer loyalty, and … Read More
Predictive Intent Modelling: The Next Evolution of Search Beyond Keywords
What if your customers didn’t have to explicitly tell you what they want? Today’s eCommerce landscape is transforming rapidly, propelled by an unprecedented shift in consumer expectations and technological advancements. Traditional keyword-based search, once the cornerstone of online discovery, now … Read More
Beyond A/B Testing: How Reactive Microservices Enable Real-Time Experience Optimization
Imagine knowing precisely what your customer wants the instant they land on your website—and being able to deliver it immediately. In today’s hyper-competitive digital landscape, the milliseconds between customer intent and your business response can mean the difference between loyalty … Read More
Building Resilient Ecommerce Systems with Microservices in 2025
In 2025, ecommerce leaders face a landscape marked by relentless competition, heightened customer expectations, and the ever-growing need for scalability and resilience. Traditional monolithic architectures struggle to meet these demands, paving the way for microservices to become the cornerstone of … Read More
An Introduction to Reactive Commerce
How to Invigorate Digital Commerce by Applying Reactive Microservice Architectures and Where it Makes a Difference By Tony Moores, CTO, RETISIO If your commerce platform is a critical, revenue-driving component of your enterprise and either the nature or scale of … Read More