At times as a user, you are not sure exactly which variant is available for the product you want to buy, so you tend to put in a query and expect the search engine to figure out. Let’s consider this search query, “dslr Camera 24 MP Red,” as an example. If the product is not available in red, we expect the search engine to at least show me the other options available.
Let us find out how a leading consumer electronics brand fares against this test. As you can see, it returns only one search result, which does not even come close to the expected results. Let us try the same query in the RETISIO Intelligent Search engine. RETISIO Intelligent Search returns 475 results for “DSLR Camera 24 mp.”
Even though it could not find a red DSLR camera, it returned results with close proximity to the query. RETISIO Intelligent Search shows relevant results even when the customer is in close proximity to items in available in your online product catalog.
Learn more about RETISIO Intelligent Search.
Further reading: Can Shoppers Find Specific Items on Your Retail Website?