The first wave of commerce was ruled by companies that offered a one-size-fits-all solution, with basic capabilities required to set up and run an e-commerce store. This worked well as the customers required a simple and standardized shopping experience. Fast … Read More
Author Archives: Shreyas K
Unified eCommerce: The Key to Seamless Customer Experiences
Unified commerce means that regardless of the touchpoints along the journey to purchase, their customer experience should remain the same — seamless. … Read More
The Impact of Recommendations on Digital Customer Engagement
Recommendation engines on retail e-commerce sites have taken the role of the traditional salesperson in brick-and-mortar retail stores. … Read More