Many times while searching for a product on an e-commerce site, you may have encountered an error saying, “Sorry, we didn’t find anything for your query.” Then you had to clear the query and retype it again with corrections.
The Search experience is key to customer conversion and retention. In the competitive world of retail, customers gravitate towards commerce sites where they can easily find what they are looking for.
Let’s see how some of the leading retail brands perform when customers type some search queries with spelling mistakes and no spaces. I’m going to type “washer under 1000” in the search field without a space, the incorrect spelling of washer, and also a price intent. A top-selling consumer electronics brand is unable to convert this query into a meaningful intent and returns a no results found message.
Let us try the same query in RETISIO Intelligent Search. Here we see the search engine has rightly identified that the query is erroneous, but it is still able to break it up into the keyword “washer,” a condition under an intent as price of $1,000. Is this not what you would expect an intelligent search engine to figure out?
With RETISIO Intelligent Search, delight your customers with relevant search results, even if the queries are misspelled or vague.
Learn more about RETISIO Intelligent Search.
Further reading: Can Shoppers Find Specific Items on Your Retail Website?